Devil’s Botany Introduces New Absinthe Style. Hello everyone, I hope you are well. In today’s post, I will be sharing a press release on the Devil’s Botany, the UK’s first dedicated Absinthe distillery, launching its new recipe for London Absinthe. Devil’s Botany created a rebellious new style of non-clouding absinthe for adventurous drinkers. The new recipe London Absinthe does not cloud when diluted with water, setting it apart from the traditional French and Swiss styles. The spirit follows London Dry Gin regulations but has no rules for absinthe. Instead, it maintains the clarity of both appearance and flavour.
Devil’s Botany Introduces New Absinthe Style
The Future of Absinthe is Crystal Clear
Devil’s Botany, the UK’s first dedicated Absinthe distillery, is launching its new recipe London Absinthe.
Adopting the strict regulations that define a London Dry Gin (there aren’t currently any regulations for Absinthe), Devil’s Botany has created a new style in the spirit category that is fundamentally British and distilled for the adventurous drinkers of today.
The new recipe London Absinthe does not cloud when diluted with water, setting it apart from the traditional French and Swiss styles of absinthe. Instead, it maintains the clarity of both appearance and flavour.
Traditionally distilled, clear and green-styled absinthes will cloud when diluted. This ‘louche’ effect occurs naturally from the organic compound anethole, found in green anise and fennel seed, used in absinthe’s distillation. Devil’s Botany created modern absinthe with the required grand wormwood, green anise, and fennel seed but also allows other botanical flavours to shine through, such as lemon balm, peppermint, and elderflower. A whole bouquet of flavours remains crisp on the palate, creating an absinthe that does not cloud.
Bottled at a sippable 45% abv, the clear-styled London Absinthe was crafted for cocktails or enjoyed over ice with a mixer of choices such as lemonade, tonic or pink grapefruit soda. Signature serves include a London Absinthe Daisy and an Absinthe Martini with a lemon twist.
It’s Time For Absinthe To Break Free From Its Cloudy Past
Unlike gin, no regulations currently protect what can be marketed as absinthe. This hindered the spirit’s reputation, with examples of artificially flavoured and artificially coloured spirits being sold as “absinthe”. Devil’s Botany Distillery has embraced this as an opportunity for experimentation and to showcase that quality craftsmanship and creativity can coexist within the category.
“Innovation is key to unleashing Absinthe’s untapped potential. In the same way that distilleries have embraced the less juniper-forward contemporary style of gin, there is room for experimentation within the world of absinthe. The liquorice-like flavour of green anise and fennel seed is slightly less dominant in this new genre of absinthe, allowing supporting flavours and aromas of other botanicals to stand out.” says Rhys Everett, co-founder of Devil’s Botany Distillery.
“It’s our mission to change the way people think about absinthe and to reintroduce it to consumers as a high-quality botanical spirit that is loud and full of flavour,” says Allison Crawbuck, co-founder of Devil’s Botany Distillery
“We want to unleash the future of absinthe and bring relevance back into the category. By disrupting tradition, we are showcasing that quality craftsmanship and innovation can coexist within the absinthe world.”
I hope you enjoyed that.