Business,  GUEST POSTS

Five Tips To Help Select Your Best Business Ideas

Five Tips To Help Select Your Best Business Ideas. Hello everyone, I hope you are well. In today’s post, I will be sharing a guest post from Chris Thomason, author of ‘Freaky Thinking; thinking that delivers a dazzling difference’. Chris will share some practical advice on selecting your best ideas and taking them forward. When you’ve got many creative ideas that can help address that big issue you’re struggling with—what’s the next step? You can only take a small number through to execution, but which ones?

Five Tips To Help Select Your Best Business Ideas

Having many creative ideas when facing an issue at work is excellent. But how many of those ideas will make it through to execution? And how do you choose which are the best ideas to take forward?

Target Your Win Quicklies

Quick wins and Win Quicklies are very different. A quick-win is something small and obvious to do that is a no-regrets action. In contrast, Win Quicklies are ideas that can be implemented rapidly and will test or prove an exciting aspect of something with more significant potential.

These small Win Quicklies can often be of more value than more significant ideas, for they help minimise risk for the team implementing it. And they also help you (as the conceiver of the idea) to see your results sooner. You probably want to see several Win Quicklies going live rather than one bigger, slower-moving project. Most organisations like to see how a Win Quickly proves that something much larger has the potential for success and value.

When considering each idea, you may find some convey a theme or principle rather than some definitive action that can be taken. Don’t disregard these more-expansive ideas. Instead, look how you might convert each of them, even if only partially, into a Win Quickly.

Prioritise Your Win Quicklies

To help you compare these ideas to identify the best ones to progress, use a Win Quickly matrix. This two-by-two matrix measures how easy the idea is to deliver on the horizontal axis and how well the idea will prove something on the vertical axis. Ideas that are hard to do and have a low ability as proof points will be in the lower-left quadrant, while those that are easy to implement and will readily prove something are in the top-right quadrant.

Simply place one of your ideas at the centre of the matrix, and then compare the position of the others as you add them relative to this first idea. Add around ten ideas onto the matrix, which should be relatively quick to deliver.

Ideas in the top-right quadrant that have a high impact and are easy to do are the ones that will be most appealing. However, ideas that have a high impact and are hard to do (the top-left quadrant) may also be worth considering. Ideas in the lower half of the matrix will have a lower impact, so you may not want to consider these at all.

Combined Concepts

The ideas you’ve come up with that aren’t good enough to be on your Win Quickly matrix or the lower half may still have value for you. These ideas must be novel or exciting in some way, yet they aren’t strong enough to stand on their own in their current form. However, if you combine several of your ideas and shape them differently, there may be hidden value in them you haven’t yet noticed.

Perhaps two or three ideas merge and integrate to become more attractive? Or maybe two ideas come together to spark a completely new idea, which is much better than the original. Or, when one idea is linked with several of your other ideas, they may combine and integrate to form a spectacular concept that addresses an aspect of your issue you hadn’t considered.

You don’t know what may arise until you force some of your great ideas together to spark even more creative thinking in your head. Sometimes it isn’t easy to carry several things in your mind simultaneously.

A helpful exercise to help you integrate ideas is to write each on a sticky note and then pair them up in different ways to see what each distinct combination of stickies triggers new thoughts. If you need to write extra stickies to bring into the mix, do whatever helps you with your thinking. It’s never too late for more new ideas that add value to address your big issue.

Boost Your Ideas On A Test Drive

You’ll now have several ideas you believe will either wholly or at least partially address your big issue. However, you’ve only addressed it from one viewpoint – yours. Other people’s viewpoints may differ, and you must consider whether your proposed solution should incorporate these perspectives. So, take your ideas for a test drive to see what other people think of them – they may have experience and knowledge to help you build on your ideas.

You intend to compile your ideas into elegant and pragmatic solutions, and as such, you must allow for your suggestions to be shaped by others as your thinking progresses. Therefore, it’s essential to consider your potential solutions individually, each as a work-in-progress at this stage and not as a take-it-or-leave-it idea.

Think like an artist with a canvas, where you paint your concept in the centre, and allow room for other people’s perspectives in the foreground, background and sides to complete the painting and add value to your work. Be open to them telling you why it may be difficult to achieve. If they do this, ask them for ways to overcome that problem, and then add those onto your canvas to complete your overall story.

A practical version of doing this is to write each of your final ideas on a single sheet of A4 paper. Then, you can develop your idea around the edges to include what leads to it and where it might go. You can also add comments from others to this sheet to ensure you’ve captured all the elements of a compelling story to share with your stakeholders.

Selling Your Solutions

You may think that offering a complete and packaged solution to the big issue will see you being hailed as a hero by the vital stakeholder you’re sharing it with. But that’s rarely the case.

A senior person is likely to have more knowledge than you of activities underway in your organisation that your proposal needs to align with. So be flexible. Sell your proposal as an adaptable solution from which they can support, shape, and benefit. Explain how you’ve engaged others in your thinking, as this helps show you as a team player and how relevant people have validated your thinking.

Leave some things open to change and interpretation as you sell the idea. Re-use the story canvas approach with your concept in the centre and the surrounding areas to be shaped by the stakeholder to suit their needs. They may have to involve other stakeholders to make your suggestions happen, and they can use this flexibility with their stakeholders too.

Leaving your concept in a position where it can be directed and shaped is your route to success. How it gets amended as it progresses is immaterial. You can’t know or control these elements. However, it’s still your idea being discussed – and ultimately implemented.

Using visuals and words that encourage different interpretations through ambiguity can be helpful. Similarly, you can offer a range of options for any solution to encourage alternate thinking about how your concept might look. Allowing stakeholders to suggest changes, or ways to implement them, show interest from them and helps you gain buy-in for your proposal.

I hope you enjoyed that.

Talk soon


Chris Thomason is the founder of  Ingenious Growth, which helps organisations change their thinking to boost innovation, productivity, profits and, most importantly, staff satisfaction. After buying a failing manufacturing company and turning it into one of the largest in its sector, Chris now teaches the innovative ways of thinking that lead to his business success. Chris authorises eight business books: The Idea Generator, Freaky Thinking, and Excellence in Freaky Thinking. Chris’s clients include UPS, Canon, O2, Vodafone, Roche Pharmaceuticals, Touchnote, Lloyds Bank, Toyota, HSBC, Scottish Widows, South African Airways, American Express, and many more.


Working with Strong women, I help empower women not to give up on their goals and find true happiness within themselves. #lifestyle #womenempowerment #selfcare


  • May

    First time to hear about “win quicklies.” I’m under the impression that although the potential of the quicklies are bigger, the risks are also bigger.

  • Olga

    I noticed I have just hope and a couple of future steps but I never thought about a long plan for my blog. I think I can be very creative but at the same time, it is hard for me to be practical. Thank you for your article, I found it interesting.

  • Monidipa Dutta

    I just checked out the article you shared and found it really helpful! The tips provided are practical and easy to understand. It’s great that the writer also shares personal experiences to illustrate the points.

  • Maureen

    These are great tips! And there’s something to be said about having a plan especially with someone starting a business. There’s so much to think about that I can understand it slipping through the cracks but without a plan, it’s easy to give up and burnout faster. So having a strategy in a place is worth doing.

    Maureen |

  • Melanie williams

    Starting a business can be tough at the best of times let along in this market, so tips and hints like this are super helpful for sure xx

  • Beth

    What a helpful post here for people who are starting their own businesses and need start-up ideas. Having a plan never fails. Thank you!

  • Jennifer L Prince

    This is an interesting concept. Having a plan in place is definitely the way to go! Some ideas seem feasible, but they really need to be fleshed out before beginning. Great ideas!

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