Planning Is The Key To Property Development Success
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Planning Is The Key To Property Development Success

Planning Is The Key To Property Development Success. Hello everyone, I hope you are well. In today’s post, I will be sharing a guest post from small-scale property development expert Ritchie Clapson CEng MIStructE, co-founder of propertyCEO. Ritchie will share why understanding planning is the key to property development success – and what you need to understand about planning. You never seem to meet a poor property developer, but although it seems a great way to make money, it also appears to be well out of reach of us ‘mere mortals’. But small-scale property development is changing that. However, to succeed in this approach, you need to understand what is happening in the planning sector in England.

Planning Is The Key To Property Development Success

You never seem to meet a poor property developer, do you? A substantial slug of the Sunday Times Rich List owes their entry to the property. There are stellar profits to be made, but it all sounds a bit risky and complicated, not to mention competitive, so are these profits within the grasp of the everyday would-be property investor?

Short answer – yes. And that’s because of something known as ‘small-scale’ property development. This is not about housing estates or shopping centres. Think one step up from a flip. Many projects that constitute ‘small-scale’ involve converting a single existing building and take less work on the developer’s part to oversee than your average flip or refurb does. Yet, they can produce significant six-figure profits in less than 24 months, with the developer overseeing the project in their spare time.

As property strategies go, some see it as the new kid on the block, and it has recently taken off significantly. However, it’s been around for quite a while – it’s just never been quite as popular as it is now.

Like their projects, small-scale developers aren’t in the same mould as their large-scale counterparts – rather than multi-millionaire wheeler-dealer, think savvy investor. So, if you were looking for a property investment strategy and were thinking there’s not too much going for buy-to-lets, small-scale development could be a good fit for you.

What Makes Small-Scale Development So Attractive Right Now?

Firstly, there are a great many empty commercial properties all over the country that are ripe for conversion into residential. We’ve got a national shortage of homes and a massive oversupply of new brownfield sites such as shops, offices, and light industrial units. You only need to visit your local town to see the dozens of empty commercial buildings, which will worsen this year. More businesses are going to the wall, and many owners have found the cost of maintaining their buildings increasing (energy, mortgage, maintenance, etc.) just as their value is decreasing, forcing them to sell. 2023 is likely to see commercial values dip considerably, so for the aspiring developer. It should be a great time to buy.

A second benefit is that the government is desperate for empty brownfield sites to be converted into new homes, so much so that they’ve recently granted a whole raft of new permitted development rights (PDRs).

These PDRs allow us to change the use of a building from commercial to residential without having to apply for full planning permission. This shortcuts the process and gives developers much more certainty since the local council has far fewer grounds on which they can object.

The clincher is that small-scale development requires far less capital investment on the developer’s part than flips or buy-to-lets. So, small-scale development could be your perfect strategy if you like making six-figure profits in the next couple of years but aren’t currently rolling in cash. You will need some funds, but it will be a fraction of a typical buy-to-let or flip deposit, so you’ll get much better financial leverage. Commercial lenders and private investors are desperate to get decent returns, and many are very keen to fund good small-scale development projects, even for first-time developers.

It also involves less work than managing a flip or refurb project. That’s because you can afford to employ the services of a professional project manager to oversee things for you, something that’s usually beyond the budget of a smaller project. It’s one of the reasons that so many landlords are moving into small-scale development; it’s a lot less hands-on than managing a house refurbishment or HMO conversion.

You Need An Edge

You’re not the first to discover the rich pickings of small-scale development, so there will be competition. What can you do to get an edge?

We should start by recognising that the value of a commercial building is not fixed in the same way a residential building is. Most houses or flats have a known value, give or take a few percentage points. But a run-down shop with storage above will have one value to a retailer looking for a new home and a much higher value to a developer who can turn it into flats. This gives developers a distinct edge since they can afford to pay more for the property. But here’s where you can take things a step further. Most developers tend to stick to vanilla when converting commercial buildings, but if you know your stuff, you can extract more value from a building than your competition. A little knowledge goes a long way in small-scale property development.

If Developer A can get five flats out of a building while targeting a 20% profit, selling the first four flats will cover the development cost, and the fifth will represent their profit. But if Developer B knows how to get six apartments out of the same building, their profit is much greater because selling two flats creates that profit. This is why it’s critical to learn how to maximise the value of a building.

Why do so few developers know how to do this? For some, laziness. They’ve been making a tidy sum doing their bog-standard new-build projects, so they don’t need to learn about that new-fangled PDR stuff. Then other developers know about PDRs but fail to think outside the box. They’re unaware there are ways of being creative with PDRs to maximise their profits. In short, they don’t know enough about the game they’re playing.

How Can You Gain This Invaluable Information?

Luckily help is on hand through a group of planning consultants. In the same way, you might employ your accountant to help you minimise your tax bill; your planning consultant will help you maximise your planning opportunity. They know the planning rules inside out and can show you the art of the possible. However, just like accountants, all planning consultants are not created equal. Some are more creative than others in exploiting the planning rules to the maximum without breaching them. That’s precisely the kind of consultant you want on your side, so make sure you meet several candidates and kick a few tyres before picking your favourite.

What If Property Development Isn’t Your Thing?

This is where the world of planning has a trick up its sleeve. You see, it’s still possible to make a healthy profit simply from obtaining the permitted development approval and then selling the deal to a local developer, known as ‘planning gain’. You won’t make as much profit, but you do not have to build anything. It almost becomes a desktop exercise, where you use your knowledge of what’s possible planning-wise to profit from the uplift without laying a single brick.

Whether you’re developing yourself or simply sourcing projects, the key is for YOU to understand what’s possible in planning so that you don’t need to employ a planning consultant to look at every property. There’s a lot of uncertainty in the housing market, and many buy-to-let investors are licking their wounds and facing an uncertain future. But there’s never more significant demand for new homes, and small-scale projects are a prominent alternative investment strategy.

I hope you enjoyed that.

Talk soon


Ritchie Clapson propertyCEOABOUT THE AUTHOR

Ritchie Clapson CEng MIStructE is an established developer, author, industry commentator, and co-founder of the leading property development training company propertyCEO. To discover how you can get into property development, visit:

Twitter: @Property_CEO   

Working with Strong women, I help empower women not to give up on their goals and find true happiness within themselves. #lifestyle #womenempowerment #selfcare


  • Yolanda

    It makes total sense that strategy is crucial with property development. It in a time when we need more homes. This was a really great article. Thanks for sharing!

  • Tyler james

    Great tips. But for me, I love the approach of understanding what’s possible in planning so that I do not need to employ a planning consultant to look at every property. I appreciate the help, but I like to participate.

  • Barbie Ritzman

    Great tips. But for me, I love the approach of understanding what’s possible in planning so that I do not need to employ a planning consultant to look at every property. I appreciate the help, but I like to participate.

  • Julie Shahin

    I just saw a reel on Instagram about how parents should purchase a house for each kid, and rent it out until the child is an adult. Maybe if they did this if they have multiple children, it would be a better investment.


    There is a lot of money to be made in the property industry. The approach is very important. Getting into a large scale development is only possible with the right backing and know how.

  • Debbie

    Interesting read. Although I’m not in the business of property development – I think planning is imperative to all things in life. I’m a planner!

  • Patricia Chamberlain

    I’ve never had much interest in property development, but this post is really interesting! I think that it is really awesome that there is money to be made by buying and selling property even if you don’t plan on fulling developing it.

  • Amber

    This is a great topic for a post. I always plan for success and lay things out and make all the lists, sometimes too much. Finding a balance between planning and implementing is essential.

  • Ivan Carlo Jose

    I agree with you 100%. Proper planning is the key to success in any endeavor, whether it’s a small personal project or a big deliverable at work. It can help you organize your tasks especially if things are a little bit overwhelming.

  • Stephanie

    Excellent article on property development! I am not in this field but will definitely share this with my sister who is in the field.

  • Ben

    I’m not in property development, but as a Virtual Assistant, I need to plan constantly. I think these tips are going to help me cultivate my approach.

  • Beth

    I think planning is the key to success in everything. I really like your closing. Even if you’re not into property development, learning to plan well will serve you in every aspect of your life.

  • Lisa

    This feels so out of reach for me! But I can imagine it is a great way to make lots of money if you can get involved in it. Thanks for sharing your tips and advice, it is inspiring

  • Sangeetha S

    Great article! Planning is definitely the key to success in property development. It’s important to have a solid strategy in place before investing in any property. The tips and insights provided in this blog are very helpful for anyone looking to get started in property development. Thank you for sharing your expertise Ritchie!

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