GUEST POSTS,  Tech

Six Benefits Of Using A Professional Studio For Your Podcast

Six Benefits Of Using A Professional Studio For Your Podcast. Hello everyone, I hope you are well. In today’s post, I will be sharing a guest post from podcast professional Maz Farsani.  Maz will explore the six reasons you should consider using a professional studio for your lifestyle podcast. In the last decade, podcasting has exploded in popularity, with over 21 million people in the UK regularly tuning in to podcasts. However, starting a successful podcast isn’t an easy task. It takes skill to create content that engages and captivates, as well as technical know-how to record high-quality audio, which is why many creators opt to use professional podcasting studios.

Six Benefits Of Using A Professional Studio For Your Podcast

In the last decade, podcasting has exploded in popularity as a way to share ideas and entertain listeners around the globe. Over 21 million people in the UK alone regularly tune in to podcasts, with listeners ranging from young adults (the most avid listeners) to retirees.

However, starting a successful podcast isn’t easy. It takes skill to create content that engages and captivates an audience and technical know-how to record high-quality audio. Navigating this learning curve is a major challenge for many new podcasters.

That’s why many creators are opting to use professional podcasting studios. Working with a studio can provide numerous advantages.

Improved Audio And Production Values

The podcast market is increasingly crowded and competitive. Putting out high-quality content is essential if you want your show to stand out and attract loyal listeners. When comparing similar podcasts, audiences usually gravitate towards the one with better production quality.

But setting up your studio with all the latest gear and keeping it updated over time is very expensive. Most individual podcasters can’t afford it, and it doesn’t make financial sense for a weekly podcast.

Professional studios solve this issue by giving you access to state-of-the-art podcasting equipment and the technical expertise to use it optimally. You get fantastic sound quality without significant upfront investments, and studios continuously upgrade their gear to stay on the cutting edge.

Plus, their audio engineers have loads of experience with the equipment and know how to configure everything just right to get you the absolute best results on your recordings.

Ability To Incorporate Video

While audio is the traditional podcast format, adding a video component opens up exciting new ways to grow and engage your audience. People prefer to consume content differently – some like listening to full podcast episodes during their commute, while others enjoy watching short highlight clips on social media. Having video lets you reach fans on any platform regardless of their personal preferences.

Video also makes your podcast more discoverable since YouTube videos tend to appear higher in search results than audio content. Moreover, primary podcast services like Spotify and Apple Music have recently introduced video support, making it an increasingly important feature when trying to stand out in a crowd.

However, producing quality video alongside your audio adds more technical challenges that take time, money, and expertise to overcome. It would be best to consider things like lighting, camerawork, set design, makeup, and wardrobe. Recording and editing also require a whole other skill set.

Sure, it’s possible to handle every aspect of production yourself. But there is a lot to learn, and you’re bound to experience some trial and error that could compromise your podcast’s quality and reliability and risk squandering your hard work.

Many podcast studios were early adopters of video and had years of experience with it. By partnering with a studio, you can tap into their expertise to create professional video content right from the start without going through that steep learning curve yourself. This lets you focus on doing what you do best – developing engaging content for your podcast.

Consistency, Week After Week

Growing a dedicated following for your podcast is a marathon, not a sprint. Popular shows with large audiences often have hundreds or thousands of episodes in their back catalogue. The key ingredient in their success is almost always consistency.

Establishing a predictable, reliable rhythm with your podcast assures listeners that your content will be there for them and is worth committing to. It’s crucial to put out new episodes on a regular schedule and maintain a consistent format, production quality, host, and overall vibe.

Doing this requires coordinating many moving pieces, both human and technical, to ensure each recording session goes smoothly. You also need backup plans in place. What if a key crew member gets sick or critical equipment fails at the last minute?

Professional studios are set up to provide the consistency you need. They’ll work with you to book regular studio time and handle all the logistics to ensure you can record your episodes like clockwork. And they have redundant systems and staffing so that if issues arise, there’s always a solution to keep things on track.

Budget-Friendly Option

When you’re just starting to podcast, it’s natural to want to limit your spending. However, getting the cheapest equipment will result in inferior audio (and video), making your show less competitive. As a result, your podcast is unlikely to gain much traction, wasting the time and money you put into it.

You might also try to save money by managing the various roles, thereby reducing staffing costs. But doing it all solo is also enormously time-consuming compared to what a professional studio can achieve. For example, a podcast editor who knows what they’re doing can usually polish an hour of audio in about four hours. An amateur might take several times longer and still not get the same quality result.

Ultimately, trying to save costs with a budget DIY solution will often result in wasted time, money and effort.

On the other hand, studios allow you to test the medium of podcasting while controlling your costs and ensuring a high-quality product. Then, if your show takes off, you’ll be in a great position to deliver consistent, engaging content that will hold your audience’s attention for the long haul.

Valuable Pre-Production Support

There’s a lot more to a great podcast than just the technical elements. The most successful shows are carefully planned out before hitting the record button. If a podcast sounds (and looks) effortless, it’s because of preparation.

Some podcast studios provide pre-production support to help map everything out. They’ll collaborate with you to develop question outlines and rehearse before your recording sessions. These planning meetings with experienced producers keep everyone aligned and lead to a much more polished podcast.

The studio team will also be on hand during your recordings to manage all the little details, like keeping timestamps, identifying parts that would work well for ads or promo clips, and even doing live editing. This can dramatically speed up post-production and allow you to release episodes almost immediately after you record them for a more timely, organic feel.

Additionally, by bringing a studio on board early in the process, you’ll benefit from their knowledge of managing the production elements efficiently, minimising headaches, wasted time, and budget while getting the best quality product from the Outset.

Improved Experience For Guests

Interviewing guests on your podcast is a fantastic way to offer your audience fresh perspectives while cross-promoting your show to the guest’s following. But a guest’s appearance can quickly go wrong if you’re not careful.

In a casual conversation, people often talk over each other, which doesn’t translate well to an audio recording. Guests might also speak too quickly due to nerves or struggle to express their ideas clearly.

Professional studios are well-equipped to help you avoid these pitfalls. The studio team will coordinate pre-interviews with your guests to review the questions in advance. That helps them feel prepared and minimises awkward moments during the recording. Producers in the studio can give you visual cues when it’s time to jump in with a question or comment to avoid crosstalk.

Studios can also handle logistical details like scheduling and sending out invites to your guests. Many studios have multiple locations, so guests can record at the studio nearest them rather than dial in remotely and risk poor audio quality, patchy internet connection, or interruptions.

Ultimately, using a professional podcast studio is all about unlocking the full potential of your content. From the technical benefits of better production values and video capability to practical advantages like consistency and cost management, partnering with a studio can help you develop a podcast that attracts and engages a loyal audience.

I hope you enjoyed that.

Talk soon

 

Mazin Farsani ABOUT OUTSET STUDIOS

Maz Farsani is co-founder of Outset Studio, which provides full-service podcast and video production studios in London and Manchester. Outset specialises in pod and vlogcasts, live streams, and live shopping. The team collaborates with the client to make high-quality content that attracts an audience and increases engagement. Recording can be done at their studios in London and Manchester or on location. Whether a client wants studio space or would prefer someone to manage the full production, Outset’s experienced teams have it covered.

Web: www.outsetstudio.com

Facebook: https://www.facebook.com/outsetstudiogroup/

Instagram: https://www.instagram.com/outsetstudio/  [@OutsetStudio]

LinkedIn: https://uk.linkedin.com/company/outset-studio

TikTok: https://www.tiktok.com/@outsetstudio  [@OutsetStudio]

 

 

Working with Strong women, I help empower women not to give up on their goals and find true happiness within themselves. #lifestyle #womenempowerment #selfcare

7 Comments

  • Richard Lowe

    I’ve done a lot of podcasts (as guest and host) and a few on site radio interviews. The radio interviews were the most fun because there was good equipment, nice place, and professional support.

  • Claudia

    It seems like it really does pay to invest in time at a real studio to make your podcast. You just can’t beat the production value, and that’s important if you want a successful podcast.

  • Beth

    A podcast is only as good as its sound, if you ask me. There have been very good podcasts that I stopped listening to because the sound was just atrocious. A professional studio is the best way to get that great sound.

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