Skin Cancer Expert’s Rule For Sun Safety. Hello everyone, I hope you are well. In today’s post, I will be sharing a press release on Skin Cancer Expert’s Rule for Sun Safety from Melanoma Focus and travel company Destination2, who have teamed up to create a simple, free tool to help parents make sense of sunscreen labels and use them effectively. With the heatwave in full swing, keeping our families safe from the sun is more important than ever. Sunburn isn’t just uncomfortable — it can have serious long-term health risks, especially for children.
Skin Cancer Expert’s Rule For Sun Safety
A skin cancer expert has shared the one rule ALL parents must follow to keep their kids safe from the sun during the current heatwave. With a heatwave upon us, experts at charity Melanoma Focus are reminding the nation that just one serious sunburn in childhood or adolescence more than doubles your risk of melanoma later in life. As a result, it’s vital that parents set a good example to their kids – by following one simple rule – wearing sunscreen themselves.
Melanoma Focus CEO Susanna Daniels says: “Modelling good behaviour is so important. After all, if you don’t wear sunscreen, then why would they?”
It follows new research* from luxury holiday provider Destination2 that shows that two-thirds (68%) of parents don’t understand the sunscreen labels. SPF factor, terms including UVA and UVB, along with claims around water resistance, are some of the elements that leave parents scratching their heads – with two out of five (43%) fearing that as a result they won’t be properly protected against the sun’s harmful rays. And it’s not just confusion over product claims – a further two-thirds (67%) of parents also don’t know how much sunscreen to apply.
Cutting Through the Sunscreen Confusion
As a result, Destination2 has teamed up with the experts at Melanoma Focus to develop a tool that provides parents with simple, straightforward advice on how best to keep their family safe in the sun this summer.
The free Sunscreen Decoded tool, hosted on the Destination2 website, features a jargon-busting guide to sunscreen terms from Melanoma Focus experts, aiming to eliminate the confusion that many parents face.
The biggest is around claims of water resistance (47%), followed by the term ‘broad spectrum’ (43%), followed by the difference between UVA and UVB (35%) and SPF (32%).
Melanoma Focus CEO Susanna Daniels said: “As hard-working families plan their well-deserved summers, it’s more important than ever that they stay safe in the sun.
“But this new research from Destination2 demonstrates concerns many families share over being able to understand all the terminology around sunscreen.
“It’s why we’re so glad to partner with them on their Sunscreen Decoded tool.
“After all, one serious sunburn in childhood or adolescence more than doubles your risk of melanoma later in life.”
A Destination2 spokesperson, Kate Wadeson, said: “You shouldn’t need a science degree to keep your kids safe in the sun. That’s why we teamed up with Melanoma Focus to create a simple tool that does the hard work for you – so you can get back to what’s best about holidays – having fun.”
Staying Safe In The Sun: An Expert Guide by Melanoma Focus
- Model good behaviour – if you don’t wear sunscreen, then why would your kids?
- Sun protection should be fun – let kids apply their own roll-on and try coloured sun creams they can draw with
- Apply sunscreen liberally to exposed skin 15 to 30 minutes before going out into the sun
- Don’t rub the sunscreen into your skin, but spread it as uniformly as possible over the surface of the skin and allow it to dry.
- Reapply every 2 hours or after an activity that could remove sun cream, such as swimming or excessive sweating.
- Avoid the midday sun (between 11 AM and 3 PM)
- Wear a wide-brimmed hat and protect your skin with clothing
- Protect your eyes with UV-protected sunglasses
Visit Destination2’s suncream decoder tool HERE.
I hope you enjoyed that.
Talk soon.
About Destination2
About Destination2Destination2.co.uk is a leading tour operator offering unbeatable deals on luxury holidays to top destinations like Dubai, the Maldives, Thailand, Mauritius, the Caribbean and more.
Specialising in affordable, tailor-made escapes, Destination2 offers luxurious getaways for couples, families and adventure seekers alike. Their expert travel specialists utilise their extensive experience and industry connections to secure the best rates, ensuring you enjoy exceptional holidays at incredible value.
Website: https://www.destination2.co.uk/
Insta @destination2uk
TikTok @destination2uk
Melanoma Focus
Melanoma Focus is a national charity dedicated to providing help and support to melanoma patients and healthcare professionals, as well as raising awareness of melanoma, the 5th most common cancer in the UK. For patients and their carers, we provide the only Melanoma Helpline, run by experienced skin cancer nurses, specifically for anyone concerned about melanoma.
Insta @melanomafocus
TikTok @melanomafocus
3 Comments
Karletta
Growing up in Queensland Australia they had the “slip, slop, slap” campaign going. Slip on a shirt, slop on sunscreen, and slap on a hat. Over forty years later, I still remember it. Only my parents didn’t really get it, and didn’t wear sunscreen. Their example was more important than the campaign. My mum had skin cancer cut out of her face a few years back. Another bigger lesson. Thx for spreading awareness.
Colleen
Sun safety is so important. So many people think melanoma is such a benign kind of cancer, but it kills people!
Beth
I’m so glad to see this. We lost a very close family friend to melanoma years ago before so much research had gone into it and into sun protection.