The Art Of Human Content Amidst Ai Advancements

The Art Of Human Content Amidst AI Advancements

The Art Of Human Content Amidst AI Advancements. Hello everyone, I hope you are well. In today’s post, I will be sharing a guest post from Ged Byrne of Toastmasters International. Ged will be exploring whether AI can write like a human, how to differentiate between human and AI-generated content, and what we can learn from it about distinguishing ourselves in a crowded marketplace. ChatGPT was launched in November 2022 with the ability to produce text quickly on any subject. This has resulted in a proliferation of AI-generated content vying for our attention, leading to a race to the bottom regarding quality. However, establishing a personal connection with your audience is the only way to set yourself apart from this deluge of computer-generated content. This means they must be able to relate to you, the human behind the message.

The Art Of Human Content Amidst AI Advancements

Whether it’s the terror of Skynet or the wholesomeness of WALL-E, for many people, their thoughts on Artificial Intelligence will have been influenced by movies set in a far-off future. But AI is with us now. And it is already having an impact on our lives.

While most of us are unlikely to be targeted by Mission Impossible-level deepfake scam artists, whether we know it or not, AI and its mimicry of humans are increasingly creeping into our lives.

ChatGPT was launched in November 2022 and can rapidly generate text on any topic. Suddenly, articles could be written at the push of a button. Many contents that realtors generate make it harder to compete for an audience’s attention. How can humans stand out with so much computer-generated text sloshing about? The answer is to lean into being human.

The good news is that the SUCCESS model is well-established to help us do this. To stand out as a human, you must create Simple, Unexpected, Concrete, Credible Emotional Stories.

Play The Imitation Game

Consider these two reviews for a restaurant. Only one of them was written by a human.

Version 1

“If you visit Riyadh, a good place to eat is the Nadj Village restaurant. It is a beautiful castle-like building with an open courtyard in the Middle with running water and ‘booths’ with rugs and cushions. You leave your shoes outside the booth. We ordered a mix of dishes. Delicious. And very reasonably priced.”

Version 2

“Riyadh in Nadj Village is a hidden gem that transports you to a different world with its castle-like building, open courtyard with running water, and cosy booth seating adorned with rugs and cushions. It offers all this at reasonable prices, which is a delightful surprise. Whether you’re a local looking for a unique dining experience or a visitor wanting to savour Middle Eastern cuisine in an enchanting setting, Riyadh is a must-visit.”

It isn’t difficult to tell the first version is from a human, but why do you find it more engaging? The SUCCESS model makes it clear.

The first review is simple, getting straight to the point; it tells us exactly what we want to know. It is also concrete, painting a mental picture with just a few words. The AI’s superfluous ornamentation dilutes the impact. Most importantly, the first review is credible, with believable, grounded language. The restaurant is “a good place to eat” that is “reasonably priced.” The AI cannot resist spicing its text with hyperbole, insisting that this “unique dining experience” is a “must-visit” that will “transport you to a different world.” It is all just too much.

ChatGPT struggles with these basics. The paragraph above was taken from 376 words of generated content. The other 281 words were boring, stretching credulity and adding nothing of value. Perhaps, in time, these issues will be resolved.

Success Model

The three remaining points of the SUCCESS model will prove much more difficult for AI to overcome:

  • Stories containing emotion
  • The Unexpected

Did you notice that the diners took their shoes off before entering the booths? Of course, because it is unexpected. When was the last time you dined out barefoot? Humans are always attracted to surprising details, but being surprising is difficult for ChatGPT. As a Large Language Model (LLM), ChatGPT works similarly to Google Complete. If you go to Google and type “Dining”, it will try to guess what word comes next, suggesting words like “chair”, “table”, and “room”.

These suggestions are based on the words that typically follow “dining” in the training data. ChatGPT is always trying to predict what word is most likely to come next. It avoids the most prominent word to keep things interesting, instead picking at random from a list of alternatives. It has never visited a restaurant, tasted food, or enjoyed a night with friends, and it has only read about them. Like your reader, you are human and have shared these experiences. This is how you know the important, engaging, and surprising details to your reader.

Human Emotions

Human emotions are even more inaccessible to computers, but they know their importance. Like a teenage poet, they overcompensate for their lack of experience by striving for heightened emotions that feel inauthentic. It is the prosaic emotions of everyday life that stand out as human. We don’t see it in the text of our review, but it is apparent in the accompanying picture, showing a group of women who are comfortable in the cushioned booth and each other’s company. They are enjoying their hard-earned rest.

The ultimate weapon in your human arsenal is the story. If you ask ChatGPT to write a story, it will create something strange and dreamlike because of its limited memory. Once the context window is entire, older details are forgotten. Human lives tell stories that span weeks and years. For example, the review is one of a series of posts journalling a visit to the 2023 Riyadh International Book Fair—a single chapter in an ongoing story.

You have something compelling if you are a small business communicating with your established and prospective customers. A shared story is either in progress or about to begin: you provide something they need, joining together in a mutually beneficial relationship. Human relationships are rich and complex, spinning a myriad of narratives.

Now, take a look at what you are writing. Is it simple, credible and accurate? How can you weave those stories into your text? How can you surprise your readers and make them feel emotion? Applying the SUCCESS model will show your readers and potential clients that you are human and connect with them in a way that no machine ever could.

I hope you enjoyed that.

Talk soon.


Ged Byrne is a member of Toastmasters International, a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. More than 400 clubs and 10,000 members are in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management.

To find your nearest club, visit


Working with Strong women, I help empower women not to give up on their goals and find true happiness within themselves. #lifestyle #womenempowerment #selfcare


  • Clarice

    I agree with you that contents written by humans can never be replaced by AI. Though honestly, I use AI when writing, I only use it for research but I make sure to still rewrite it in a way that it is more relatable. I also do fact-checking to make it reliable.

  • Archana Singh

    I totally agree with you that human content has become even rarer and more important today. While I have started using AI in my writing I use it for just getting the blog skeleton ready. My experiential writing later fills in the meat and emotions. I think it’s important to find the right balance between the two.

  • Kimberley Asante

    Your exploration of the intersection between human content creation and AI advancements is thought-provoking and timely. In today’s digital landscape, where AI technologies are increasingly integrated into content creation processes, it’s essential to consider the unique value that human creativity and expertise bring to the table. Your insights into the nuanced balance between leveraging AI tools for efficiency and preserving the authenticity and emotional resonance of human-generated content are both enlightening and reassuring. By highlighting the importance of maintaining a human touch and storytelling perspective in content creation, you’re empowering creators to harness the potential of AI while staying true to their craft. Thank you for shedding light on this fascinating topic and offering valuable perspectives on navigating the evolving landscape of content creation in the digital age!

  • Elizabeth Flores

    I know AI makes things so much easier for people and sometimes writing a full blog can take time but there is something i love about writing it myself and expressing my emotions my experience instead of having a computer just regurgitate a bunch of words.

  • Richard Lowe

    I just read that the newest version of chatGPT has a longer memory. That was something that seriously limited it’s usefulness. I tried it out, and at least now it does remember things better.

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