The Future Of Travel

The Future Of Travel

The Future Of Travel. Hello everyone, I hope you are well. In today’s post, I will be sharing a guest post from Mark Bibby Jackson. Mark is the founder and group editor of websites travel at 40 and London Begins at 40. He will be looking at why the future of travel is looking cleaner and greener. And what steps are being taken to achieve that?

The Future Of Travel

Few, if any, sectors have suffered as much from the pandemic as travel and tourism. In a report released in June, the World Travel and Tourism Council (WTTC) estimated that the sector “suffered losses of almost USD 4.5 trillion” in 2020.

In 2019, travel and tourism accounted for 10.4% of global GDP, but in 2020 this was only 5.5%. However, In the process, some 62 million people lost their jobs.

These are pretty staggering figures, especially for those countries that are heavily dependent upon tourism. Especially international tourism, for their GDP.

Building Back Better

In the face of this, it would be all too easy for the sector to demand growth at all costs policy to redress the losses of the past 18 months.

However, this is not the case.

The WTTC report states: “There have been growing awareness around climate, environmental and social issues … It is increasingly clear that we should respond with the same urgency and vigour to the climate crisis as we are to COVID-19. Not only on ethical grounds but also because the travellers of tomorrow will demand it.” (The emphasis is theirs, not mine).

Various reports have indicated that the pandemic has changed the way that people view travel. For instance, research carried out by in March this year stated that 73% of Americans feel that sustainable travel is vital. Other reports have indicated a similar attitude on this side of the Atlantic, with 77% of UK citizens saying they would consider the environment when choosing their future travel.

The message is clear. Covid is not the only crisis in town. Any recovery plan should account for the climate crisis, which, if anything, will have more significant consequences upon both humankind and the planet than Covid.

How to Put Good Words into Action

The traveller of the 2020s wants their travel to have a less environmental impact than previous generations. Avoiding single-use plastics, opting for towels and bed linen not to be cleaned every day, and turning off the air conditioning are measures that many travellers are familiar with and now implement.

According to’s survey, most (61%) would choose the accommodation that has implemented sustainable practices and use environmentally-friendly travel options while in their destination (71%). Just over a third (36%) shop at local stores to support the local economy.

Quite simply, travellers want to do the right thing.

Changing the Deckchairs on the Titanic

However, implementing green practices while you are on your holiday is a bit like “changing the deckchairs on the Titanic,” according to Professor Geoffrey Lipman. He is promoting the concept of climate-friendly travel through the SUNx Malta programme.

The underlying principle of climate-friendly travel is that it should be both green and clean.

Global heating or climate change is this tremendous giant iceberg that we are sailing right into. Unless we do something about it, the worthy measures you implement whilst on your travels become pretty irrelevant – like changing the deckchairs on the Titanic.

What benefit is there to small island resorts if they implement green, sustainable measures and eliminate single-use plastic? Use renewable energy, and employ a local workforce underwater in 10 to 20 years due to rising sea levels?

Transport, predominantly flights, is responsible for roughly half of the global tourism industry’s carbon footprint. Aviation contributed 915 million tonnes of CO2 emissions in 2019. This is estimated to be some 3% of global CO2 emissions. Any meaningful attempt to reduce this needs to consider the carbon impact of how we travel to destinations and what we do once there.

Taking the Train and Flight Shame

One approach is to take an alternative form of transport, whether a train, coach or even cycling, wherever possible.

Before the pandemic, campaigns such as Flight Shame, Flygskam, and Extinction Rebellion, generated much publicity highlighting the climate consequences of our obsession with flights.

Opting to take the train to your destination is generally cleaner than flying. This makes sense for travelling within the UK or around Europe but doesn’t get you very far if you plan a fortnight’s break in the Maldives or visit relatives in New Zealand.

Covid has demonstrated just how many small island states—such as the Maldives, Seychelles. Those in the Caribbean—rely upon international flights for their economic stability. The same international flights contribute to putting them most at risk from climate change. But because they are heavily dependent upon tourism revenue, simply taking these destinations off your holiday bucket list might solve one problem but create another.

Some destinations need international flights. The question is how to reduce their environmental impact.

Making Flights Cleaner

This is something that the industry has been working on for several years, reducing CO2 emissions per kilometre by just over 50% since 1990. Current aircraft are much cleaner than those of a few decades ago – one of the reasons why upgrading fleets is so essential. But they still are not clean.

Last year Airbus announced plans for the first hydrogen plane. However, these will not take off until 2035 at the earliest, and even then, only on flights up to 2000 miles. There has also been a lot of research into the use of sustainable aviation fuels, which can be made from industrial waste. However, these fuels are more expensive than conventional aviation fuels.

Recently, Norsk e-Fuel announced the launch of a commercial plant to create hydrogen-based renewable aviation fuel, which should provide 100 million litres of renewable fuel by 2026. According to EU Commission data, this is an encouraging step. But it would only account for 250,000 tonnes of CO2 emissions compared with the 68.14 million tonnes of CO2 equivalent generated by the major European airlines in 2019.

Currently, despite this progress, there is no easy technological fix to the problem.

Offsetting your Carbon Footprint

While decisions such as the imposition of carbon taxes on aviation fuel to create a level playing field are ones that have to be made at governmental and inter-governmental levels, there is something that we can all do when booking our next flight – offset.

There is much debate about the relative value of offsetting the carbon footprint of your flight or holiday. Some accuse it of being a greenwash, but if the reality is that reducing the ‘real’ carbon emissions of our travel is some way off, the next best thing is to reduce the ‘net’ carbon emissions through offsetting.

Of course, there are offsets and offsets.

Under some schemes, you might find yourself paying for a tree that someone else has paid for before you. It is far better for your offsets to contribute to a rewilding project that supports the biodiversity of an area rather than to plant trees that might then be cut down after several years as part of a forestry project.

If all this sounds too confusing, then the good thing is there is a Gold Standard for carbon offsets. Alternatively, you could also choose to offset your Travel with Trees4Travel, which carefully selects which organisations it works with, and charges you £3 per tree as your carbon offset contribution. For instance, if you were to take the train from London to Paris and spend three nights there. You can offset your travel for the cost of one tree, or £3.

Similarly, Tomorrow’s Air has partnered with leading carbon-capture company Climeworks, which is also part of the consortium behind the hydrogen-based aviation fuel plant mentioned above, to allow individuals to make a monthly subscription from as low as $10 to help fund carbon capture.

Change the Way You Enjoy Travelling

Fundamentally, for me, climate-friendly travel is an attitudinal shift in the way we view our travel. As a travel writer, I see the benefits of travel and its environmental and climate consequences.

I suggest that when you are planning your next trip, whether domestically or internationally, you consider this. I am a massive believer in slow travel. Not only does this minimise your carbon footprint by reducing the number of flights you take around a destination. But it also maximises the positive contribution you can make to your host community.

By spending more time to get to know your hosts – their culture, food and tradition –, you will find your own travel experience much more rewarding. After all, this is why we go on holiday in the first place.

By making your travel both cleaner and greener, not only will you be doing your bit to support local communities and redress climate change, but you will also be enriching your own travel experience. Now isn’t that something to build towards after the longest of long winters?

I hope you enjoyed that.

Talk Soon



Mark Bibby Jackson is passionate about travel and sharing the joys of visiting new places and people. He is the founder and group editor of travel Begins at 40 and London Begins at 40 and the award-winning author of three thrillers set in Cambodia. He is the former editor of AsiaLIFE Cambodia, ASEAN Forum and Horizon Thailand magazines.


Twitter: @TravelBegins40

Facebook / Instagram: @TravelBeginsat40


Working with Strong women, I help empower women not to give up on their goals and find true happiness within themselves. #lifestyle #womenempowerment #selfcare


  • Alita Pacio

    This was a fascinating read. Great news about improving travel conditions. I cannot wait for what awaits me when I start traveling again.

  • Angeline

    This is something very interesting. Thank you for opening my eyes about the fact that we do expend our carbon footprint, and making eco-friendly choices during travel can help.

  • vidya

    Love this post, and yes, as travelers, each of us need to be more aware of and make socially and environmentally better choices .. and I definitely see it happening over the past few years..

  • Luna S

    Interesting post, and great guest post! I enjoyed reading this and agreed with some of the points made in it. I don’t travel often, but this is a post to keep in mind!

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